The kind of experience I bring.
I have a relentless focus on the customer. I’ve been a digital leader for over a decade, meeting every challenge head on with the same tenacity I had on day one – and I feel like I'm just getting started. I bring expertise across Strategic Consulting, Experience Design, Marketing Communications and Implementation. For many of my clients I’ve provided a full suite of services. And I bring a track record of results that’s hard to match, having put my money where my mouth is and personally investing in and starting a number of well known businesses using my approach.
I specialise in connected digital interfaces that allow customers to interact with brands in natural, intuitive ways. I lead teams that have the capability to prototype, produce, test, deploy, operate, and optimise digital properties of all types and at scale. This ensures the technology and data solutions work in concert with rich experience design, so incredible things happen for my clients – and their customers. My expertise in implementation includes: – User experience Design – Prototyping – Development – Search optimisation – Analytics – Quality assurance.
I help all of my clients identify opportunities and make sense of the digital landscape so together we can find new ways to reach their current and future customers. I'm not hamstrung by traditional thinking and practices – every touch point counts, from business strategy to operational structure to the way your team talks to your customers. My expertise in strategic consulting includes: – Content strategy – CX consulting – Brand strategy – Technical strategy – Digital identity – Search strategy.
The startup and small business marketplace is still a new and fierce frontier that requires sound advice from specialists who are deeply entrenched in the particularities of venture financing and organic growth. I give you a holistic approach, so your company can get the best competitive advantage that can help save money and make more of it in the long run. I’ve steered corporations with a balance of legal, business, operational and financial strategies that had clear execution and built-in problem-solving contingencies. My holistic approach is essential to any company looking to grow.
No matter how great your idea is, without sales – nothing else matters. I can develop go-to-market strategies that get the metrics moving or work with you to develop bespoke sales strategies and programs for your teams. I'm an expert in CRM set-ups and database hygiene, business development bursts and sales campaigns. I’ve developed countless automated sales and email sequences that bring real-time analytics and alerts to the right people in your organisation at the right time. I understand pipeline management and how to get the deal flow moving again.
I believe experiences are more impactful than impressions. I create thoughtful digital solutions that allow my clients to tell stories that drive engagement, build loyalty, acquire new customers and increase profitability. I lead the design of experiences for clients’ products and services across numerous devices and environments. My expertise in experience design includes: – User experience – Interaction design – Website design – Mobile applications – Intranets – Service design – Product design – eCommerce.
Raising capital for your business is a little bit like the Wild West. There’s a lot of potential, but the rules and process can seem convoluted and vague at best. Protecting your position while getting high quality meetings with investors bringing domain knowledge is something I do best. I help you get ready to raise capital and put in place the tools, materials and processes you need to do it efficiently and quickly, including the delivery of investor roadshow presentations. And I bring with me an active database of Angels, VCs, Fund Managers and Investment Bankers in the USA, Australia and Asia.
I believe Marketing Comms is not about impressions, but rather it is an important part of the overall experience. Driving traffic is one role of media, but it’s most important role is beginning a conversation that is paid off through robust, meaningful experiences that may live on sites, social channels, mobile devices, search engines or physical interactions to name a few. My expertise in marketing comms includes: – Channel planning – Integrated campaigns – Social media – Search marketing (SEM) – Media planning and buying – Community management.
Operations and Profit Control
One of the most common challenges business owners raise with me is a lack of profit in their business at the end of the financial year and inconsistency with their sales during it. I work with you to identify and unlock opportunities that you can harness to capture profitable revenue growth. Then put in place a tailored program and the simple tools you need to manage it. From that moment I stick by you, mentoring you to have focus, clarity and a rigorous implementation to achieve the kind of results you’re after.